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The following data, often used for the express purpose of distinguishing individual identity, clearly classify as PII under the definition used by the National Institute of Standards and Technology (described in detail below):

The following are less often used to distinguish individual identity because they are traits shared by many people. However, they are potentially PII, because they may be combined with other personal information to identify an individual.

  • First or last name, if common

  • Country, state, postcode or city of residence

  • Age, especially if non-specific

  • Gender or race

  • Name of the school they attend or workplace

  • Grades, salary, or job position

  • Criminal record

  • Web cookie

  • Zip code [1]

 

If you think your business might be collecting or storing PII, talk to us about making sure it's secure and protected as required by federal, state and local regulations. 

 

For more in-depth information see https://en.wikipedia.org/wiki/Personally_identifiable_information 

 

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[1]  https://www.lexisnexis.com/legalnewsroom/top-emerging-trends/b/emerging-trends-law-blog/archive/2011/02/15/california-supreme-court-zip-code-personal-identification-information-bullivant-houser-bailey-song-beverly-credit-card-act.aspx